BBspot.com Site Demographic Report: captured February 1, 2001.

Entire Site: 1027 responses.

The demographic survey was conducted in the month of January by a third-party independent national research firm.

Which of the following groups includes your age?

75 +   1%
65 - 74   0%
55 - 64   2%
45 - 54   7%
35 - 44   13%
25 - 34   34%
18 - 24   33%
Under 18   7%
Prefer not to answer   3%

Are you...

Male   83%
Female  13%
Prefer not to answer   3%

What level of education have you completed?

Some HS   7%
HS Grad   8%
Some College   34%
College Grad   30%
Post-Grad Work   7%
Post-Grad Degree   10%
Prefer not to answer   4%

What is your total household income?

$100k +   16%
$75k - $99.9k   11%
$50k - $74.9k   18%
$35k - $49.9k   14%
$20k - $34.9k   13%
Under $20k   9%
Prefer not to answer   19%

What is your occupation?

Senior Management   3%
Other Management   4%
Professional   16%
Technical   41%
Sales   2%
Administrative   2%
Other Employed   4%
Homemaker/Full-time Parent   1%
Student   20%
Retired   1%
Not Employed   1%
Prefer not to answer   3%

Are you a US resident?

Yes   70%
No   30%

Have you bookmarked this site?

Yes   65%
No   35%

In a typical week, about how much time do you spend using the Internet?

20 + hrs.   48%
11 - 20 hrs.   21%
6 - 10 hrs.   20%
3 - 5 hrs.   8%
1 - 2 hrs.   2%
Less than 1 hr.   1%

On average, how much time do you spend on this site in a typical visit?

60 + mins.   3%
31 - 60 mins.   5%
21 - 30 mins.   15%
11 - 20 mins.   30%
5 - 10 mins.   37%
Less than 5 mins.   11%

How frequently do you visit this site?

Daily   16%
Several times/week   28%
Once/Week   20%
Several times/month   12%
Once a month   6%
Less than once a month   3%
First visit   15%


How long have you been using the Internet (including using email, gopher, ftp, etc.)?

Less than 6 months   0%
6 to 12 months   0%
1 to 3 years   10%
4 to 6 years   44%
7 years or more   45%


How likely are you to purchase items online in the next six months?

Very unlikely   10%
Unlikely   7%
Neutral   11%
Likely   20%
Very likely   52%


How likely are you to come back to this site again in the near future?

Very Unlikely   6%
Somewhat Unlikely   1%
Neutral   2%
Somewhat Likely   11%
Very Likely   80%
Note:  Due to rounding, column totals may not add to exactly 100%.