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Norwalk, CT - Priceline.com, the online shopping network, will begin
offering prostitutes using its Name Your Own Price model which it
has used for airline tickets and hotel rooms. The service will
first be available in Las Vegas and will rollout in several other
cities in the coming months.
 "The margins on prostitution
are very attractive. We make less than 5% profit on each airline
ticket, but almost 70% on each hummer," said senior VP Tim Melkins. "We
feel this service will be profitable from the start."
Priceline hopes to build synergies by cross-marketing hotel rooms
to the prostitution customers. Melkins said, "We think
that the harried business traveler will appreciate the fact that
they can get airline tickets, hotel rooms and now prostitutes all
at one site."
Prospective customers will be able to select the gender of their
prostitute and the service they require. Customers cannot select
size or ethnicity of their hooker, and must enter credit card number
before placing a bid. A prostitute will then be selected using
Priceline's demand collection system. Once bidding process
is complete the prostitute will then be dispatched to the customers
requested location.
Priceline claims the bid acceptance ratio for prostitutes will be
much higher than airline tickets. "We have people that
will do just about anything for any price," said Mr. Melkins.
Priceline will launching the new service with television and radio
ads featuring William Shatner dressed as a pimp singing "Brown,
sugar, how come you taste, so good?"
Priceline's stock was up on the news.
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