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Wednesday January 12 11:55 AM ET

Starbucks Coffee Delivers Frappucino Jr. to America's Caffeine Starved Preschoolers

By Brian Briggs

Seattle, WA - Starbucks International Corp. said on Tuesday it had delivered its first shipments of Frappucino Jr. to retailers and daycare centers across America.  "Frappucino Jr. addresses a market not yet tapped by the caffeinated beverage industry," says Starbucks CEO, Howard Schultz.   "Our marketing studies indicate that the 2-5 year old demographic was behind the rest of the nation in coffee consumption.  This product aims to change that."

Frappucino Jr."Parents often complain that their 3 year just doesn't have enough energy.   Flavors like Strawpleberry Mocha and ChocoBuzz should really get those kids excited."   Packaged in an attractive "juice box" design, Frappucino Jr. is perfect for the kid on the go.

Jennifer Sanchez of Happy Bear Daycare in Dallas says, "Frappucino Jr. is what we have been missing.  My group of toddlers just went wild for it.  I don't think I've ever seen them that energetic after Kool-Aid"

Starbucks also announced a line of FrappuFormula for infants to be delivered later this year. 

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