BBspot


Archives
 
BBlog
Happy Thanksgiving and a BBeliever Daily Links - 11/10/11 Daily Links - 11/2/11
BBloopers
Fun at Sea
Football Fans
Great College
Top 11
Top 11 Things Geeks Would Do After Being Rescued from a Mine
PC Weenies
The Neverending Story
Gratuity Not Included
Uptime Downtime
Geek Horoscopes
Random Geek Horoscopes
Classics
How White and Nerdy Are You?
Bush Proposes Faith- Based Firewalls for Government Computers
Microsoft Purchases Evil From Satan
Slashdot Story Generator
Which OS Are You?
Teen Using MySpace to Lure Bands to Los Angeles
The BBook of Geek
Recommended
Fark
[H]ard Folding Team
The Toque
Worth 1000
Joe the Peacock
PC Weenies
Mental Floss
Smashing Games
Free Codecs
SlushFactory
Geek Press
Wil Wheaton
Jonathan Coulton
I-Mockery
Um... Things
Jokes Gallery
Funny Pictures
More Links

Monday,  April 28 12:01 AM EDT

Suing Couldn't Be Easier

By Alan B. Swain

Boise, ID - Boise Cascade Corp. has seemingly found its groove after having filed its lawsuit against office products rival Staples Inc., accusing the Massachusetts company of stealing its marketing slogan. That lawsuit alleges that Staples' use of the phrase "Staples. That was easy" to market its office products is infringing on Boise Cascade's trademarked phrase "Boise. It couldn't be easier." The phrase received its trademark in August 2002, Boise Cascade spokesman Ralph Poore said.

Not stopping there, Poore went on to announce additional potential lawsuits being pursued throughout the country against companies Boise sees as threatening what it sees as its proprietary marketing phrase. Next to experience the ire of Boise Cascade will be Kraft Foods, where an injunction is being filed next month in New Jersey District Court, Kraft Foods home state, to prevent Kraft from using the phrase, "It couldn't be cheesier" on the lids and labels of its Cheez Whiz product.

"'Easier. Cheesier.' It's too close; consumers are going to be confused", complained Poore. "We have to draw the line. And besides, we don't want to be associated with a fake orange-colored food product."

Noting the degree to which Boise Cascade intends to protect its perceived property rights, Ace Hardware Stores have taken a proactive approach by instructing Pfizer Corporation, supplier to Ace of private-branded lawn and garden chemicals, to redesign their lawn fertilizer packaging by removing the phrase, "It won't be weedier". "We don't want to take any chances", says Roy Higgins, Ace's Director of Marketing. "Our Marketing Committee has already met and come up with a new slogan we believe sends the message just as effectively: 'Makes your lawn greenier'," Higgins went on to say. "But we'll be submitting it to Boise Cascade's legal staff for approval, just to be safe," added Higgins.

Related News

Eleven Computers Drown in MP3 Witch Hunt

"Can You Hear Me Now" Guy Suffering from Brain Tumor

HP Forced to Pull "Print Your Own Money" Ad

Contacted by phone, Billy Ray Johnson, owner of "Sweet Billy Ray's BBQ Ribs 'n Chikin" in Lynchberg, Tennessee, seemed unconcerned about a possible lawsuit against the use of his slogan, "They couldn't be greasier." Asked if he thought he might be on Boise's target list, Johnson said, "Ah hope not! Mah pappy 'n me's been havin' those wouds painted on hour sign nigh on thudy-fiy yeahs now. Ah thinks we'z got prapity rights, too!"

Inquiries directed to Boise Cascade spokesman Ralph Poore about Billy Ray's BBQ shack went unanswered.

More Tech News

Recommend this Story to a Friend

Previous Story:

BBspot Mailbag
Next Story:

Trailer Review: X-Men 2

 
 
RSS Feed Subscribe
Follow on Twitter Follow Us on Twitter
Facebook Fan Us on Facebook
Amazon Find the BBook

 

  Politics Contact FAQs
A
D

sharepoint survey web part - make money online

Copyright 1999-2011 by BBspot LLC
BBspot is a tech satire news and geek humor source, and meant to be funny.
If you are easily offended, gullible, or don't have a sense of humor, we suggest you go elsewhere. Those without the geek gene activated should also avoid this site.