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Monday, July 26 12:00 AM ET

Google Reveals New Search Formula

By Brian Briggs

Mountain View, CA – Google announced a revamped search results ranking procedure to combat complaints that results were becoming less relevant due to commercial sites gaming the current system.

"Right now, if someone searches for information on cialis, most of the results will be for dubious online pharmacies instead of places to get more information about Cialis. We think many sites are abusing our system," said Google spokesperson Harold Li.

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In the past, items like search words on the page or in the domain, number of sites that link to the site and number of outgoing link have been used to find relevant results. All these criteria have been scrapped in favor of the new formula according to Li.

While the new formula remains secret, Li revealed several of the new criteria that would be used in ranking search results.

Items that will improve search rankings in the new formula include:

  • Number of semi-colons on the page.
  • Use of the term 'fluffy' in the domain.
  • Heavier weighting for the .name top-level domain.
  • Using seventeen empty font tags before the first hyperlink.

Li also mentioned some of the criteria that could get a site banned from Google's search results. Some of these items include:

  • Claiming to have nude pictures of Britney Spears just to get page views.
  • Having the sequence of letters "rtg" alone or within a word more than once on a page.
  • Directly linking to Google search results without prior written consent from Google.
  • Using the term 'blog' as a verb on any page within a site.

Webmasters, who try to optimize their Google search rank placement, questioned the search giant's new formula.

"Google is just trying to get more press before their IPO. I don't think they are going to use this formula, but I've registered just in case," said Googlehore CEO, Link Lotser.

The home page reads, 'Get; your; Cialis; cheap; and; fluffy;' with proper empty font tags.

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