Cupertino, CA - Apple's recent announcement that over 1 million
songs had been purchased in the first week of its new music store's
existence presents undeniable proof that Apple users will overpay
The iTunes music store offers AAC encoded songs for a dollar a piece,
infinitely more expensive than the free songs windows users enjoy.
Jobs said, "Over the years our dedicated users have been willing
to pay a premium for less flexibility and smaller selection, from
the original Macintosh to the current OS X. Now we've applied this
concept to the world of entertainment. It's absolutely phenomenal
that they fell for it again."
Loyal Apple computer users were unsurprisingly excited by the new
offering. "I really appreciate the cost-savings of being able
to download songs for a buck," said Pentagon procurement officer
and Macintosh user, Wendy Sykes. "Before the iTunes Music Store
I had to listen to one of the $37 music CDs that I purchased."
Kelvin Franklin, a loyal Apple user since the Apple IIe, offered, "When
Jobs said that these files were pristine, we all knew what he meant.
They were untouched by the Windows operating system. I mean I wouldn't
want anything that touched a hard drive with Windows on it to be
within 20 miles of my precious."
The initial success of the store does allay some concerns that Apple
executives had before launch. "I have to admit that we were
a bit worried that our customers would not have enough money left
after purchasing a Macintosh to be able to afford any songs, but,
as it has always been, our users have come through," said Apple
Vice-president of Marketing Thom Esterling.
Users of Windows computers, who download their music for free using
peer-to-peer file sharing programs such as Kazaa and Morpheus, were
bewildered by news that the store would be available for them later
"Sure, Apple users will eat this up. They're used to paying
money for things like software and operating systems, but Microsoft
users will never buy into something like this," said Yani Stevens
of the Windows Alliance.
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