Top 11
Top 11 Things Geeks Would Do After Being Rescued from a Mine
How White and Nerdy Are You?
Bush Proposes Faith- Based Firewalls for Government Computers
Microsoft Purchases Evil From Satan
Slashdot Story Generator
Which OS Are You?
Teen Using MySpace to Lure Bands to Los Angeles
The BBook of Geek
Mental Floss
Geek Press
Wil Wheaton
Jonathan Coulton
Jokes Gallery
Funny Pictures
More Links

Monday,  June 30 12:01 AM EDT

Symantec Offering Virus Sponsorship

By Brian Briggs

Cupertino, CA - Symantec, the leading manufacturer of anti-virus software, announced that it would begin offering virus names for sponsorship.

Dennis Gramlich, Vice-president of Marketing at Symantec, explained the program, "A sponsor will get millions of ad impressions just from being listed on our 'Latest Virus Threat' alert on our website as well as through our security advisories. That's not even counting the media coverage that many viruses receive. What if, for example, that instead of Code Red it Sponsored viruseswas 'W32.Pfizer' or 'W32/Klez.e@MM brought to you by Microsoft.' Companies are attracted to that kind of exposure, and are willing to pay for it."

"Right now the number of sponsors we have lined up is actually outpacing the number of viruses in the wild," continued Gramlich, "so we're having to create some viruses of our own."

Symantec is not the only company offering viruses for sponsorship. McAfee recently announced a deal with New Line Cinema to deliver the W32/Return.of.the.King mass mailing worm to hit desktops in early December. The worm comes with subject lines like 'Message: Go See Return of the King December 17th' or 'Your Files:Return of the' and has promotional information in the message body.

Related News

Virus Alert: W32.Leech

Virus Alert: Smooth Talker

Virus Alert: Heavyweight

"If it's not clogging up networks it won't get the press, so we made it especially virulent. Nothing will be able to stop the spread of this one, especially McAfee," boasted McAfee marketing chief, Thomas Winzler.

Advertising analysts agree that it's a good approach. "It's the kind of viral marketing that companies are looking for today," said Vern Junxor at Ad Age.

Many companies initially shied away from being associated with something with such a negative image, but then realized they already advertised on Fox News.

More Tech News

Recommend this Story to a Friend

Follow on Twitter Follow Us on Twitter
Facebook Fan Us on Facebook
Amazon Find the BBook


  Politics Contact FAQs

Copyright 1999-2023 by BBspot LLC
BBspot is a tech satire news and geek humor source, and meant to be funny.
If you are easily offended, gullible, or don't have a sense of humor, we suggest you go elsewhere. Those without the geek gene activated should also avoid this site.